The 122nd edition of the Paarl Boxing Day Track Challenge boasts a new headline sponsor who will not only ensure a high level of staging, but also increase rider peace of mind at Africa’s largest track cycling meeting on 26 December in Paarl.

“It’s with great excitement that we announce Helivac as headline sponsor of Paarl Boxing Day,” said event coordinator Wynand de Villiers.

“Helivac is synonymous with cycling in South Africa. They have provided medical back-up to an array of cycling events around the country in which I’ve been involved in over the past ten years.”

“It is such a nice fit for Boxing Day with Helivac having a keen understanding of the value Boxing Day brings to his brand in a specific market segment.

“I really look forward to increasing the Helivac footprint in cycling and positioning the brand among the loyal track cycling supporters in South Africa,” said De Villiers.

Helivac is a subscriber-driven emergency medical solution comprising of affordable air and road medical transportation with advanced, rapid response medical care and state-of-the-art equipment for all members.

Helivac dispenses service providers without the need for medical aid subscription or authorisation.

This means, in the unfortunate event of an accident, they’re an emergency medical service (EMS) that reacts instantly, providing members with on-site medical attention and quick transport to the closest, most appropriate medical facility.

Santi Steinmann, Head of Operations at Helivac, says the sponsorship decision was an easy one. “Boxing Day doesn’t have its equal in the track cycling world and we were well-pleased when the opportunity arose to sponsor this iconic event.

“The Paarl Boxing Day Meeting presents something different and out of the ordinary for a sponsor in cycling. As the longest running cycling race on the globe, the event boasts a rich history and is steeped in tradition. This alignment is delightful.

“Furthermore, the main challenge facing sponsors in cycling is attracting a spectator base for the sport, and in this regard the Paarl Boxing day meeting presents the finest available solution in South Africa.

“Track cycling is the most spectator friendly discipline in the sport and it creates a competitive environment where international riders and our local professionals showcase their talent in a stadium environment,” says Steinmann.

South Africa’s top professionals as well as a host of international riders tackle each other for a share of the R100 000 prize purse in front of a capacity crowd of 5000 spectators at the Faure Street Stadium in Paarl.

“The Paarl Boxing Day Meeting is not only the biggest track cycling event in South Africa, but also one of the most spectated in-stadium sporting events in South Africa,” said De Villiers.

“Our stated mission this year is to raise the bar on the current level of presentation of the Paarl Boxing Day Meeting, ensuring a higher-class field with more depth, more spectators and a significantly bolstered media and PR platform.

“We are working closely with the UCI’s World Cycling Centre Africa, which is now based in Paarl under the expert management of JP van Zyl.  Through the event’s association with the World Cycling Centre Africa, JP has ensured the presence of a host of international track cyclists who will showcase their talent against the best South African professionals in Paarl.

“Helivac has an intricate understanding of how we would like to develop the Paarl Boxing Day Meeting into a fully-fledged international cycling event and it’s great to have a headline sponsor who shares our vision.”

Paarl Boxing Day is indeed revered worldwide in the sport of cycling. It is the oldest event in all forms of cycling in the world still in existence. The meeting has not skipped a year since its inception in 1897.

The meeting concludes with the famous 25 Mile Race and the winner of the final event is regarded as the winner of the day. In addition to the generous prize purse, the Minnaar Cup floating trophy, which dates to 1908, is also up for grabs.

Entries are now open and ticket sales have also opened.

To enter the event, go to www.cycleevents.co.za

To buy tickets, go to www.itickets.co.za

For more information and to enter, go to www.hecticpromotions.co.za



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